Whether you’re looking to increase your sales, connect to more clients, or build brand awareness, you need effective SEO to get your site noticed. Allow Fresh’s SEO experts Brisbane to help you improve your search engine rankings, which will result in higher conversion rates.
Why SEO matters and why does it matter if we optimize your website or not.
Our SEO Brisbane team work with one single purpose: make your website finding easier and quicker. It is what we do. People searching for your products have to find you in the search engine before to find any of your competitors.
SEO helps you get your site to show up towards the top of search engine results and this matters because everyone uses search engines when they do they’re usually searching for specific things so when they find you they’re already interested and people really only click the top your results of the whole page so to get these ideal visitors you have to be towards the top otherwise you just bury it under a pile of a million other websites so that’s why SEO is so important now let’s demonstrate this with a real-world example a lot of our customers are small or midsize businesses
So let’s pretend I’m a dentist working in Mission Viejo California that’s my hometown if I’m a dentist the first thing to figure out is which search terms or keywords matter to my practice of all the searches people are doing out there on which ones do I care to show up well you could do this all day but here’s a sample of some keywords that we came up with we think they’re pretty good and we’re just gonna pick one on which to focus with the simple one dentist Mission Viejo easy now here’s the fun part google has a free tool that lets you plug in certain keywords to see how many people actually run that search every month just go to this link to get the tool so let’s plug in our term dentist Mission Viejo and see what it spits out okay two thousand four hundred people search for dentists Mission Viejo every month that’s a lot of people and it looks like nineteen hundred of those searches were local searches which means they were people in the United States looking for a dentist in Mission Viejo
Those are the exact people that we want to target now remember when using search engines about 70 percent of people just click the top few results which means if my hypothetical dental practice website we’re towards the top of the results page I could expect about a third of that 70 percent or about 444 visits a month that’s a big boost in traffic and not just any traffic these are people who are already looking for a dentist in Mission Viejo that’s exactly what I offer right so as a business owner the real question is how many of those visitors can I expect to turn into customers or as dentists patients well that depends how nice is my website is my phone number clearly visible on the website is my receptionist nice when she answers the phone you know things like that so just for fun let’s assume only four out of those four hundred and forty four visits turn into actual patients that’s less than 1%
So it’s pretty conservative well if an average patient spends a hundred and fifty bucks that’s $600 a month or seventy two hundred dollars a year in new revenue when you start running the numbers it gets pretty easy to see why SEO is such a big deal and that was just for one search term remember we had a whole list and each of those keywords has their own group of people to target this is why so many businesses love SEO 72% say it gives them the most bang for their buck more traditional marketing efforts like newspaper ads or commercials for TV or radio they just pale in comparison not only are they really expensive but they just don’t target your potential customers nearly as well SEO on the other hand lets you focus your efforts on the exact people you want to visit your website now getting towards the top of the pile isn’t easy and it definitely doesn’t happen overnight but good SEO specialists can help you improve your page rank over time.
Find out more about small business SEO Brisbane.