Content Writing

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August 27, 2020
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August 27, 2020

Anyone can tell you how important it is for your business to have a blog. Many people even start their own blogs for fun and to talk about the things that interest them. What you’ll have a harder time finding out is the keys to blogging; the unspoken rules of writing a great blog and getting people’s attention. With that in mind, here are some of the keys to blogging and succeeding with SEO Brisbane.

  • Think About the Topic

You need to take some time to carefully think about the topic and what you want to say about it. One purpose of a blog is to provide informative value. You want to educate people about the topic in question. What topic do you want to write about? Is it interesting? Do you know a lot about it? What do you want to say? How are you going to say it? These are the questions you want to consider when starting and writing a blog.

  • Grammar is Important

There’s nothing worse than a poorly written blog. No matter what you write about make sure you write about it with good grammar, spelling, and punctuations. Dot your I’s and cross your T’s as it were. Poor grammar makes you sound uninformed and it can ruin the message that you are trying to send. People are more likely to take you seriously and listen to your message when it is presented to them effectively.

  • Don’t Repeat Yourself

Sometimes repetition is the best way to spread a message. This is not the case with blogging. People don’t want to read the same message time and time again, especially when that message is telling them to buy something. Keep your points short and sweet, and avoid repeating yourself too much. If you feel something is important then you’re more than welcome to bring it up again, just don’t overdo it to the point of seeming spammy.

  • Use Keywords Appropriately

You want to be smart when using keywords for your blog. Keywords are an important part of SEO. This tip ties in with the tip on repetition. If you use your keywords too much then it comes across as spammy and keyword stuffing, which will be punished by search engines. They don’t like it anymore than humans do. You also want to make sure that you put your keywords in at the appropriate times so that you don’t mess up a sentence. Your content should be easy for robots to read, but that shouldn’t come at the cost of making it difficult for humans to read. You can do both.

  • Add Value

People want to read blogs that add value. What that value is depends on the blog and its purpose. If you are writing about a particular product or service, then add value by explaining how it can make things easier/better for consumers, for example. SEO Brisbane is about adding value for readers and teaching them something new, engaging them, entertaining them, and making them feel like they came away from your blog with something they didn’t have before. That’s what it’s all about at the end of the day; giving them something new.

You want to create an engaging and entertaining blog that doesn’t spam users, but rather educates and informs them. The more time they spend on your website, the better it is for your rankings after all according to Branding Experts. Create something worth their time, and they will give you that time willingly.

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On-Page Optimization for Content and UX – Moz

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