If you’re running a business in Brisbane or simply trying to get your company seen in search results, you need to familiarise yourself with one important function of search engines. SEO, or Search Engine Optimisation if you’re unfamiliar with the term, is a method of ranking your content to make it more easily found in search results online. This way, you can increase the amount of traffic that reaches your site through organic, unpaid means.
How does it work?
The results you receive in any online search engine are determined by an algorithm. Although the specifics of these are ever changing and constantly improving, they always rely on the same few factors that help push certain results to the top of the list. These include words, titles, links and keywords that make up an article or page of a website. By targeting these certain words and phrases, you can push your company’s website or content to the top of search engine results by matching them with what a person is searching. For example, if your site features an article about SEO for a company in Brisbane, then words such as “SEO”, “Brisbane”, or “Brisbane Company” that appear in your article will match with those in their search, which should help rank your site higher in the search results. This is SEO in action. Titles are also highly important; the algorithm sees them as a summary of what the page is about, much like how the title of a book lets you know what it’s about. It’s recommended that you don’t fill the titles of pages or articles with lots of unnecessary words, and only focus on those that people may be including in their searches.
How can it be implemented?
It’s a much better idea to find a local agency to utilise SEO for your company than rely on agencies that are more remote. If you’re based in Brisbane, then you’re better off choosing an agency in Brisbane that offers SEO, as not only are they more familiar with the trends and markets that you’re appealing to, but it’ll be easier to communicate with a company that’s from the same place you are!
The biggest search engines on the web rely on SEO and algorithms. By using SEO, you’re more likely to boost more traffic to your company and website. After all, more people are searching for what they want instead of following paid advertisements that are pushed on them, and with Google receiving an average 63,000 searches per second, it’s safe to say that getting your content optimised for SEO is the best way for your company to be seen by all the people looking for the services you provide!
The Bottom Line
If you want your company to be seen by more people in Brisbane or even across the country, then SEO is the best way to go about it. When it comes to increasing web traffic, nothing beats organic methods, and the most effective and prominent method to use in accordance with the online algorithms is by far, SEO.