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What is SEO?SEO stands for Search Engine Optimisation. It is a critical tool for online Marketing. SEO can increase your website traffic by helping it rank higher in search engine results pages (SERPs). Because SEO is free, we refer to it as "organic". This means there are no paid elements, such as advertising. SEO is all about structuring your website content so it will rank higher on SERPs. Building links, using keywords and structuring information are all part of SEO. Effective SEO strategies focus on how people search the web as well as how search engines respond to those searches. If this sounds complex, that's because it is! Don't get me wrong, anybody can learn elements of SEO and use them on their own website. However, to get great results with SEO, you need to invest a considerable amount of time and effort. That's why many people choose to work with an SEO expert instead. A freelance consultant or SEO agency can develop and implement a strategy for you and then help refine it over time.
SEO: Meaning & Definitions
- Anchor Text - A link to a web page shown in search results. Search engines use anchor text to gather information on the destination page.
- Featured Snippet - A short section of text that answers a searcher's query.
- Headings - Highlighted text that helps a reader to navigate a page or article.
- Link - You have many different types of link, such as inbound, internal, external or backlink. All take you to another webpage either on your website or to an external site.
- Long Tail Keyword - Keywords are what we use for searching—for example, SEO. A Long Tail Keyword is an uncommon or rarely searched keyword. Usually, they contain two or more words, i.e. compare SEO experts Brisbane.
- Off-page SEO - Strategies used outside of your website. This covers Social media posts, forums etc.
- On-Page SEO - Strategies used on your website
- Sitemap - A unique document that maps all the pages on a website. This makes it easier for a search engine to index the website.
- Title Tag - Describes a webpage's content. Typically contains the keyword.